Andrew C. Nelson

Multimedia Reporter.

Posts tagged social media

Nov 5

I shot this video on my iPhone and edited it on the from my First Video app. The voice over was also done on my phone. I put them together before posting it online.

In addition to the video, I wrote a news story for the paper, which was published days later.

As one of the lead social media advocates in my office, I embedded this video on our blog, through Twitter and on the Georgia Bulletin Facebook page.

It’s part of a strategy which allows our online fans to be engaged and learn about the event. By writing also for the newspaper, our readers could also learn about it.

Jun 30

Two Apps to Boost Social Media Engagement

As engagement becomes the coin of the newspaper/social media realm, the question comes up, when’s the best time to post?

I’ve heard around lunch time, when folks are taking a mental health break at work, or in the evening hours when people are catching up on their online life after hours.

Both sound reasonable to me. Audiences are varied, so what may be best for a small pizza shop may be morning when people start to think about lunch plans would naturally be different for a news organization.

I’ve know two sites claiming they have the secret sauce to boost engagement levels:

1. Crowdbooster

Crowdbooster helps you achieve an effective presence on Twitter and Facebook. We show you analytics that aren’t based on abstract scores but numbers that are connected to your business and your social media strategies: impressions, total reach, engagement, and more. We then give you the tools and recommendations you need to take action and improve each one of these metrics.

2.Timely

What we do is analyze your past 199 tweets and figure out the best time slots. We then use this info to auto-schedule your tweets and learn as your followers grow.

Or if you are DIY kind of person, Mashable wrote a post on how to compile the data on your own to customize it.